• Does the character of our leaders matter?

    Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.

    Learn More

    Return on Character
  • KRW International partners with Global 1000 firms and executives to capture untapped value from their Leadership Effect.

    Using revolutionary research pinpointing Character as the source code for financial performance, KRW moves leaders and their teams up the character curve to claim greater profits – the Return on Character.

  • Character is the Source Code

    MACRO-ECONOMIC FACTORS

    common for all competitors

    BUSINESS MODEL

    consistent within sectors

    THE LEADERSHIP EFFECT

    source of unique competitive advantage via Character

    BUSINESS RESULTS

    Up to 30% impact on financial results

Character = Predictive Index

If your competitors are above you on the Character Curve – then there is a dramatic likelihood they are also financially out-performing you!

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Quiz

Are You Unintentionally
Trashing Your Reputation?

How you treat other people in your life is a matter of habit. Unfortunately, we can acquire some bad habits along with the good habits. Are you consistently honest? Do you sometimes pass on blame to others? Are you a forgiving person – both of yourself and others? Do you reflexively respond with empathy towards other people? How do you behave in the way described? Go on; be brutally honest.

TAKE THE QUIZ

Survey

Character Reputation Predictor

The only sure way to compare yourself to the senior leaders in our research database and know where you’d fall on the Character Curve™ is to survey your colleagues, friends and family. However, as a first step, our data scientists have created a predictive tool you can take by yourself to discover with 90% confidence in which range your score would fall (Virtuoso, Moderate, Self-Focused).

TAKE THE SURVEY

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